Take a quick look at your website and check out the news or blog, when was the last time you honestly updated it? Yesterday, last week, last month… even last year? Fresh content is one of the key tick boxes for higher search engine rankings, without new content Google has no reason to come back and visit your website (known as spidering), so why should it send its customers to you as well?

Having fresh content isn’t always easy if your products and services don’t change that often, so you need to work out a way of keeping other content worth items into your website, this could be in the form of a news feed, blog, forum, gallery, social media feeds, RSS (Really Simple Syndication) feeds or even new customer testimonials. read more »

Africa Exclusive

Africa Exclusive is one of the world’s premier specialist safari companies. Established in 1990, they have focused entirely upon high quality uniquely designed safaris and vacations throughout Africa including Kenya, Botswana, Tanzania and South Africa.

Owned and personally ran by owners John Burdett and Warwick Hoffman, Africa Exclusive is based in Northampton and has a worldwide clientele with the majority living in the UK and United States. Drawing on their 21 years experience, every vacation is tailored around the interests and preferences of each client whether it’s for a honeymoon or a last family holiday. read more »

In this post, the first from our SEO series, I will be giving you 5 fast and easy ways to improve your overall SEO presence. This will include onsite and offsite SEO techniques that anyone with a small amount of knowledge about websites can implement. They are also easy to do so with 99% of the off the shelf CMS packages available today. read more »

I have discussed SEO several times with friends in many industries but one occasion stands out, the time my friend for many years who works in the recruitment industry spouted the immortal words “you’re like soooo SEO dude”, I was taken a back, not only was his Americano type statement met with several minutes of child-like laughter but it rang true with me on many levels. It has stuck in my head for many years and come up in conversation with said friend on many occasions since. read more »

In this article we take a look at Google analytics and how it can help you improve your websites performance through reporting on key performance indicators.

Identify your key performance indicators (KPI’s)

Put together some sensible KPI’s which help you track your performance. You can use a simple excel spreadsheet with 2 sheets, the first being your dashboard which pulls in all data from your second sheet. Each week populate the data section on sheet 2 and print of sheet 1 which shows you the overall summary. read more »

Off page search engine optimisation is the key to successful rankings with Google putting a lot of emphasis on what other sites say about yours and how they link back to your website. This article will give your website a kick start on its way to higher rankings, it is by no means a definitive list and there are many other ways to optimise, in saying that however it’s a good starting point. So let’s begin by splashing out a little…

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