Understanding Google+

Businesses are constantly looking for new ways to help utilise their brand awareness online and with Google+ announcing last week that it is finally rolling out pages for businesses, brands and products, I thought I would gain a better understanding about the search giants new social network that seems to be causing much controversy.

Before last week, Google+ has focused on connecting people with other people but now it wants to allow users to form relationships with all the things they care about whether it’s a local business or global brand. The search company says that its network has attracted more than 40 million users in the months since its launch however the real discussion is what users are doing once they’ve joined. Much traffic analysis has reported that the traffic has fallen off a peak since it was introduced. Although the network uses the ‘Circles’ feature, it doesn’t seem to distinguish itself from its competitors in a major way, of course it is still early days. read more »

Off page search engine optimisation is the key to successful rankings with Google putting a lot of emphasis on what other sites say about yours and how they link back to your website. This article will give your website a kick start on its way to higher rankings, it is by no means a definitive list and there are many other ways to optimise, in saying that however it’s a good starting point. So let’s begin by splashing out a little…

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