Give your website a shower every day and keep it fresh!
Take a quick look at your website and check out the news or blog, when was the last time you honestly updated it? Yesterday, last week, last month… even last year? Fresh content is one of the key tick boxes for higher search engine rankings, without new content Google has no reason to come back and visit your website (known as spidering), so why should it send its customers to you as well?
Having fresh content isn’t always easy if your products and services don’t change that often, so you need to work out a way of keeping other content worth items into your website, this could be in the form of a news feed, blog, forum, gallery, social media feeds, RSS (Really Simple Syndication) feeds or even new customer testimonials.
Looking busy and active on your website also excites potential customers, giving them a feeling that your company is up-to-date, on trend and trust worthy. Keeping content fresh is a time resource investment, it doesn’t have to be costly to implement the before mentioned features onto your website, in face with a content managed website these “plug in” modules can quickly be added at relatively low cost.
Here are some easy topics you could be writing about on your blog today:
- New product launches
- Service updates and changes
- New project wins
- Career opportunities
- Industry specific hot topics
So there you go, an easy one for you this Monday, but a really essential one to keeping your website up to date and keep the Google love that is the gold mining of today!