As mobile browsing becomes an everyday part of our lives and the growing number of people watching TV while using a mobile device is exploding, responsive website design (or RWD) is a must when developing a new website. In October Facebook launched a new iPad app along with upgrading its mobile versions of the site to look similar to the native app. read more »

5 easy steps you can follow to decrease your visitor bounce rate and keep customers on your website for longer.

Everybody wants to be at the top of Google for their keywords and phrases, but what happens when you achieve that position and start getting clicks? You need to make sure your website is optimised for visitor retention. read more »

Seth Godin (The Big Red Fez) http://www.amazon.co.uk/gp/product/0743220862 refers to CTA’s as bananas and the users as monkeys – make sure each of your web pages has a nice bunch of bananas for the monkeys to choose from! Although I personally dislike the analogy, the principle is correct. CTA’s make your users do or buy something, maybe simple as share a page or add a product to the shopping cart. read more »

The Advertising Standards Authority (ASA) is launching a cross-media ad campaign (outdoor, radio, press, online) to raise awareness of the fact that its remit is being extended to cover marketing on websites from 1 March 2011.

From 1 March, marketing communications on companies’ own websites and in other third party space under their control, such as Facebook and Twitter, will have to adhere to the non-broadcast advertising rules as set out in the CAP Code.

The ad campaign seeks to raise awareness of the ASA’s extended remit and calls on companies to ensure marketing messages on their websites are legal, decent, honest and truthful. It also encourages business to make sure their websites comply by seeking help and advice.

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Need some help with website compliance?

If you would like help to ensure your website meets the required standards, then please get in touch

When designing your website it’s vital to think about how a visitor will use and interact with your website, you need to think carefully before creating any sort of graphics about the customer journey through your website and how you can turn them into a buyer. This is were a well thought out and designed website will provide a great return on your time and financial investment. read more »

Handy tool box for anyone involved in building a website

An extremely useful guide and to be honest something we use ourselves just to check!

Have a think about the points below to see if your website is up to scratch.

Try marking your website out of 10 for the following: read more »