These days, many if not all of us who know a little about SEO, know of the important factors in ranking on Google and other search engines. I want to explore with this post 5 factors that you may not have heard of.

We all know that links, content and user experience are all major factors on how we rank organically but here are 5 of the factors you may not know much about and some info on what that means for your websites SEO.

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Google AdWords and any other type of Pay Per Click engine is all about ROI, your return on investment is pivotal in a good or bad campaign and there are many keys to the success of such campaigns. I will focus on Google AdWords as it is the most widely used platform but feel free to ask about any other platform.

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Take a quick look at your website and check out the news or blog, when was the last time you honestly updated it? Yesterday, last week, last month… even last year? Fresh content is one of the key tick boxes for higher search engine rankings, without new content Google has no reason to come back and visit your website (known as spidering), so why should it send its customers to you as well?

Having fresh content isn’t always easy if your products and services don’t change that often, so you need to work out a way of keeping other content worth items into your website, this could be in the form of a news feed, blog, forum, gallery, social media feeds, RSS (Really Simple Syndication) feeds or even new customer testimonials. read more »

By now everyone knows that one of the key aspects to ranking on search engines including Google, Bing and Yahoo is links. Links act as votes of authority and search engines algorithms use them as votes of confidence, the key to understanding how linking works is about quality and relevancy of the host that links to you. For example a brand new website about a local crockery shop passes little or no link value to your worldwide credit card comparison site but a link form the finance section of the BBC is top of the range.
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In this post, the first from our SEO series, I will be giving you 5 fast and easy ways to improve your overall SEO presence. This will include onsite and offsite SEO techniques that anyone with a small amount of knowledge about websites can implement. They are also easy to do so with 99% of the off the shelf CMS packages available today. read more »

5 easy steps you can follow to decrease your visitor bounce rate and keep customers on your website for longer.

Everybody wants to be at the top of Google for their keywords and phrases, but what happens when you achieve that position and start getting clicks? You need to make sure your website is optimised for visitor retention. read more »